Dallas Pena - Committee Chair
Joe Bill Vardeman
Current Main Street projects being administered by the Revitalization Committee include:
- Enhancing the safety and visual appeal of downtown by replacing sidewalk benches with new metal benches, renovating sidewalks as funding can be obtained, and adding other aesthetics as funding is available that fit in with the Beautification Plan established in 2012 that plans for the development of the Square.
- Reviewing local Sign and Paint grants and making recommendations to the Main Street Advisory board concerning these types of improvements to buildings in the Main Street area.
- Main Street in Motion enhances the image of and encourages quality improvements to private properties by providing one property owner per year with volunteers to help make physical facade improvements to their building such as cleaning and painting the exterior face of the property.
- Occupy Main Street is working toward strengthening property owner relationships in order to stimulate investment in downtown property.
- Thanks to Tanner Terrell with Edward Jones and a forward thinking Advisory Board, a Main Street Endowment was established in 2017 for a long term solution for project funding. Other funding sources include the annual Levelland Sip & Swirl and the annual Winner's Choice Trip Raffle.
The Revitalization Committee is a combination of two key aspects of the Main Street Program:
Design plays a key role in shaping the physical image of Main Street as a place attractive to shoppers, investors, business owners, and visitors. The committee provides education to others about good design, enhancing the image of each business as well as that of the district; providing good design advice, encouraging quality improvements to private properties and public spaces, planning Main Street’s development, guiding future growth and shaping regulations; and motivating others to make changes, creating incentives and targeting key projects.
Economic Vitality identifies new market opportunities for the traditional commercial district, find new uses for historic commercial buildings, and stimulate investment in property. Some of the Committee’s major responsibilities in relation to Economic Vitality are: learning about the districts current economic condition and identifying opportunities for market growth; strengthening existing businesses and recruiting new ones; developing financial incentives and capital for building rehabilitation and capital for building rehabilitation and business development; and monitoring the economic performance of the district.